Create! Don’t Hate

Worldstudio partnered with Adobe Systems, Inc. on Create! Don’t Hate to engage designers and college students in a dialog around the theme of tolerance and to promote Adobe’s product InDesign to the creative community.

Designers from twelve leading studios were recruited as mentors and paired with Adobe Achievement Award winners. Each team used InDesign to create posters on tolerance.

The project was published in Worldstudio’s annual magazine, Sphere with fifteen-thousand copies distributed free to the creative community. An exhibition about the project was created for Adobe to take on the road.

Worldstudio conceived, coordinated and managed all aspects of the program.

Twelve students from cities around the country collaborated with twelve leading design studios, among them: Pentagram, Meta Design and the Office of Paul Sahre.

A graffiti-inspired poster by Rikesh Lal from California College of Arts and Crafts, worked with designer Rhonda Rubinstein.

A poster created from hate-speech excerpted from online message boards by Art Center student Jenny Tran working with Karin Fong of Imaginary Forces.

Editorial and creative direction of Sphere was by Worldstudio, the cover is by designer Santiago Piedrafita.

The editorial content for Sphere featured articles about artists and designers incorporating issues of tolerance into their work.

The tabloid-sized magazine, produced by Worldstudio in InDesign, gave Adobe a printed example showcasing unique aspects of the software.

The centerpiece of the magazine featured a story about the tolerance project. A random selection of six full-sized posters was bound into each issue.

A traveling exhibition, that was quick and easy to install, was produced for the project, seen here in the the lobby of the Condé Nast building in New York.