Times Square Alliance

Times Square Alliance is the steward of one of New York City’s most important icons. Times Square has become the place to be, not only for New Year’s Eve, but as a daily hub of culture and entertainment in the city.

Worldstudio has managed the Times Square brand for over ten years to promote the Alliance’s services to the business community, locals and tourists. Worldstudio has implemented a wide range of high-profile projects from maps, brochures, advertising, print and online collateral to merchandise, environmental graphics and public art initiatives.

photo: David Katzenstein

Adapting the original logo to use the “T” for sub-branding of the Alliance’s activities.

A custom font inspired by the neon of Times Square.

A vision document summarizes the past and looks to the future.

Application of the identity to a report cover.

Promotion for the annual Solstice celebration on a range of collateral: posters, a full page ad in the New York Times and a coffee cup.

A poster for Design Times Square, a program that celebrates and promotes urban design excellence in four categories, architecture, public art, signage and interiors.

A Design Times Square pocket guide to showcase and promote design excellence in the district. Worldstudio also developed an interactive online version of the guide.

In addition to the world-famous ball drop on New Year’s Eve, events range from the kick-off of the Broadway Theater season, an annual yoga festival attracting over 8,000 yogis, street performances and the shredding of bad memories on Good Riddance Day.

A celebration of poetry in Times Square.

Worldstudio conceived and curated a series of LOVE banners in celebration of Valentine’s Day. In addition to banners designed by Worldstudio a number of high profile designers were also asked to visualize the word LOVE.

A customizable brochure and press kit promotes the district to the real estate community and potential tenants.

The brand standards manual.