AMPL!FY
Amplify is a public art and design initiative that partners an artist or designer with a non-profit organization working on the front lines of social justice to create thought-provoking posters on themes relevant to each organization.
Organized by Make Art with Purpose (MAP) and Worldstudio, AMPL!FY took place in New York City from 2017 through 2019. The project was produced in partnership with New York City Department of Transportation’s Art Program, Museum of Arts and Design and Harlem Stage.
We believe in an equitable, just and prosperous world for all people and promote these values by helping to sustain and support the mission of organizations working on social justice issues. These organizations often play a key role in protecting people’s inherent dignity, helping the underserved to achieve their full potential and practice uninhibited expression of their rights.
In New York City, ten local artists and designers were partnered with ten local non-profit organizations to create posters that amplified their critical work.
Designers Jennifer Kinon and Bobby Martin of ODC, collaborated with the Lower Eastside Girl’s Club through a design mentoring program.
Participants in the mentoring program from the Lower Eastside Girl’s Club.
Artist Edel Rodriguez collaborated with New Yorker's Against Gun Violence.
The streetscape exhibition featured the posters on one side of the exhibition panel with information about the artist and non-profit on the other side. Rebecca Fischer, Executive Director of New Yorkers Against Gun Violence with the poster by Edel Rodriguez.
The exhibition launched on Water Street and Gouverneur Lane in New York City’s Financial District.
The exhibition then moved uptown to Harlem at 125th Street and Lennox Avenue.
The Marching Cobras, a New York City-based drumline for students in grades 4 through 12 from Yonkers, the Bronx, and Harlem, performed at the launch of the exhibition in Harlem.
The posters inspired a lot public engagement.
A panel discussion on the importance of social justice and the arts took place at Revolution Books in New York. Left to right; artists Morehshin Allahyari and Dread Scott with designer Rafael Esquer.
Information on the work of the non-profits was included on interactive iPads.
Public programming at the museum included a commissioned site-specific dance piece by Kyle Marshall Company.
Public programming at the museum included silkscreen workshops for kids along with a special event hosted by Adobe for the design community.